Its who you know
Remember how much I loved the posters for Sophia Coppola's movies? Peter Miles Studio is responsible for those, the same group that do all the Marc Jacobs, Sophia's BFF, stuff. Its all making sense now, people don't go on hunts for the best talent in the world, they just go to their buddies for personal recommendations. I see it all the time at work. Go throught a couple of books, someone says "what about xxxxxxxx?" "Sounds good, tell them to get in touch with me" And that my friend is how talents spreads.
Then again his work is pretty amazing, I would want him to do my logos and posters too, Oh my!