I picked up this book, 100% DM: A Book About Direct Marketing,not knowing what to expect. The Japanese like to wrap some books in plastic wrap, so you never know what you're going to get. As the cover states, its pretty much "the ultimate collection of fashionable lookbooks, pop-out invites, and printed promo teasers". If you save invites and paper like its your day job, then get this book.
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